We took Candles & Oud's brand to new heights by crafting captivating TikTok video content. From in-store footage to engaging street interviews, we widened their audience reach. We creative directed their latest collaboration with Heathrow, which involved partnering with flight attendants to spread the news. From strategy to production to distribution, we seamlessly promoted their exceptional products to a motivated audience. We utilized influencer marketing, guiding influencers on the type of content we needed to stay on-brand. This cost-effective approach ensured a sustainable product push.